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OKRs · KPIs · Goals

OKRs that connectto culture.

Wudd is the OKR and KPI engine for Saudi companies. Set badge targets, custom KPIs, and cascading OKRs from company strategy down to individual contributors. AI drafts your first KPIs. Recognition data validates progress.

01
Badge Targets

Turn badges into measurable goals.

Each badge becomes a trackable target with progress monitoring, team rollups, and completion analytics.

Individual Targets
Personal badge goals

Employees see their targets, track progress, and know exactly what they need to achieve.

Team Progress
Team-level rollups

Managers see aggregated badge progress across their team in a single view.

Badge ROI
Timeline & impact

Track the ROI of each badge programme over time with trend analytics.

Auto-Targets
AI-suggested targets

Wudd analyses historical patterns to suggest realistic targets for each team.

02
Custom KPIs

Your KPIs. Your rules. AI helps.

Create custom key performance indicators unique to your business. AI drafts starter KPIs based on your industry and team structure.

See every KPI Wudd measures by default
  1. 01
    AI-drafted starter KPIs
    Tell Wudd your industry and team size. It suggests relevant KPIs with baselines and targets.
  2. 02
    Custom scoring formulas
    Define how each KPI is scored. Weight components, set thresholds, and choose scoring scales.
  3. 03
    Points-based tracking
    KPI progress mints points that feed into the rewards economy. Performance becomes tangible.
  4. 04
    Strategy alignment mapping
    Map each KPI to company-level OKRs to see how operational metrics connect to strategic objectives.
03
Cascading Goals

Goals that flow from top to bottom.

Set company-level OKRs and watch them cascade to departments, teams, and individuals with automatic alignment tracking.

  1. 01
    Company level
    Become the most recognised employer brand in the region
  2. 02
    Department level
    HR: raise employee engagement by 25% in Q3
  3. 03
    Team level
    Recognition team: 500 recognitions per month
  4. 04
    Individual level
    Sara: send 20 recognitions and earn 3 badges this quarter
Next step

Goals that everyone can see and track.

From company strategy to individual KPIs, everything connects and everything is measurable.